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How to Start a Small Business

Scrolling through TikTok, I always see small business owners making videos about their businesses. Today I’m going to give tips on how to start a small business based on my own experience.

The first thing you should do is to find a suitable name for your small business. The name cannot be too long nor too short. I recommend naming it something significant to you or something related to your name. After naming the business, you should make a logo for a small business. If you cannot draw, friends are always helpful; or you can hire someone to draw for you.

The next thing you should decide is what you are going to sell. For example, on TikTok, I see many small business owners selling lip glosses, lip tints, and body scrubs. However, you can sell almost anything you want, as long as shipping allows that. When you decide to sell something, you want to take pictures of that particular product clearly and in good lighting. People do not want to see the pictures in dark lighting or from a bad angle. The title should be condensed and concise, and the description should summarize what the product does and how to use it. 

The last thing to decide is where to sell it. You can really sell it wherever you want, but most small business owners sell products on Etsy. The process is simple, just register an account and start a shop. You can also make your own website through services like Shopify. When you start your shop, do not expect people to go and buy your item immediately. You should post on social media about your products. Social media include Instagram, TikTok, Twitter, or whatever platform you want to post on.

Starting a small business can be hard sometimes. But with help and support, I believe that your small business will get its deserved attention one day.

About Elsa Yang

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